Consider the longevity market — services and products targeting people over 50. The opportunity is enormous. According to AARP, the economic activity of Americans 50+ is the equivalent of the third largest economy in the world.
Kessler works with clients ranging in age from 65 to 100+ to turn their stories into one-of-a-kind keepsake books they can then share with families, friends and future generations.
There is perhaps nothing that could be appreciated more by your family than the gift of your stories and memories.
How often have we heard a family member tell a fascinating personal tale or humorous anecdote from long-ago? In my business, I hear many stories of romance, courtship, homecomings, marriages, war and peace, family squabbles and generational similarities.
We have a number of clients in their 90's and we are currently working with a 101 year-old woman who has 25 great-grandchildren and 1 great-great grandchild. We adore all of our clients, but one favorite is a 94 year-old woman who has taken several memoir writing classes for the past three years. She was uncertain if she had enough material and we assured her that her current collection of stories would be a great start for "Volume One."
Nancy Kessler spent much of her career as a museum curator, but she also has had a lifelong love of working with older people. During one stint working with Alzheimer's patients, she noticed a gap in one type of caregiving: "There is a lot of wellness and physical therapy but not much intellectual stimulation."
Memoirs Plus is created to engage and stimulate active, independent seniors with sophisticated cultural, intellectual and creative activities which will enable them to tell their life stories in the form of a memoir book, film, collage, presentation or other media. I want to pioneer innovative programs for Boomers.
Kessler spends a good deal of time with the memoir recipient, about twenty hours but it depends on their needs, and sits with family members as well. What she gives back is a completely bound book with a story and photos provided by the family. The whole process takes a few months.
What is your story?